Alex Austin is an app developer and the CEO and co-founder of Branch, the popular mobile deep linking platform used by over 24,000 apps including Airbnb, Pinterest, Yelp and more to power mobile growth and a consistent mobile user experience across channels.
With iOS 10.3, Apple has gifted the world powerful new features, as well as fixes for critical security holes. For your typical iPhone user, it’s a really nice upgrade. For a software developer who is responsible for either a mobile website or a native app, it can be a huge pain, because Apple changed the confirmation alert into a new non-blocking dialog. For developers, there is a hidden change that has more important implications: the App Store had always received a special exemption from the old version of this alert, but that exemption has now been removed.
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