CategoryE-Commerce

May 28, 2009 — Looking around for that checkout link, having to fill out registration forms and then being told the product is out of stock isn’t going to make your day. Spend a little bit of time fine tuning your checkout process and polishing off the user experience and you’ll be rewarded with happier customers and more sales. Here are 12 useful tips to help you do just that. Read more…

May 23, 2009 — If you’ve managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic “behavioral targeting”, a technique that uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that customers. Many advertisers believe that this technique can dramatically help to boost the conversion rate. Behavioral targeting is probably currently the most discussed advertising strategy. However, it is not clear if it possible to derive some meaningful customers’ preferences and future behavior out of the earlier purchasing history. Wrong adjustments – based upon the browsing history – can significantly decrease the conversion rate as well. Read more…

May 15, 2009 — In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn’t only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them. Read more…

May 5, 2009 — Sometimes small changes can have huge effects. Concerning conversion rates, which is the proportion of website visitors who submit their contact information or make a purchase, better Web design leads directly to greater revenue. Read more…

April 13, 2009 — Last week we presented 8 Useful Tips To Help Your Website Convert – we discussed various rules and guidelines from marketing, such as subliminal suggestion, prevention of choice paralysis, AIDA-principle, attention guide and the Gutenberg rule. The main idea was to help designers and developers create a design that would help the site to grow and become a success the financial point of view. Read more…

April 6, 2009 — As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services on offer. For that, you need to introduce the element of marketing. Read more…

March 23, 2009 — When was the last time you called customer support because you were having problems checking out online? Probably never! Cart abandonment rate is at around 60%, and most of it happens before the user even begins the checkout process. Sometimes, convincing your customers to trust you is your biggest challenge. Read more…

January 26, 2009 — For website owners who are evaluating e-commerce solutions, there are several good options for powering websites and shopping carts. Regardless of which option you chose, deciding on a design brings with it even more decisions to make. Of course, a custom design is always an option, but for those who want to keep costs down, templates are a popular choice. Premium e-commerce themes are easy to find, but they can be expensive. Free e-commerce templates are difficult to find, and quality free templates are even harder to find. We’ve done the research for you, and in this post we present 35 of the highest-quality free e-commerce templates available. There are templates specifically for WordPress, Prestashop, osCommerce, Magento, Zen Cart, CubeCart, and CRE Loaded, as well as a number of general e-commerce templates. Please notice that these templates aren’t intended to be used 1:1, but should rather be used as a skeleton for your own shop and hence saves a lot of work, because otherwise you would have to start from scratch. Read more…

August 26, 2008 — Many e-commerce sites these days tend to be loaded down with too much information on their landing pages. The reasoning for cluttered e-commerce sites is simple: the more information you can cram on the page, the more the user will buy. Unfortunately, web buyers are a finicky bunch. Read more…