Heatmaps can show you the exact spots that receive the most engagement on a given page. Here’s why they’re so efficient for your marketing goals and how they can be integrated with your WordPress site.
Read more…
How can we create email marketing campaigns that convert? Well, one of the most important things to keep in mind is to create a good user experience so that subscribers look forward to receiving your emails.
Read more…
Content marketing is tough, but with the right WP plugins, you can turn your website into a content marketing machine, one that actually performs for your business. Here are some stellar plugins that will ensure your efforts aren’t falling short.
Read more…
Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads. Naturally, the performance and effectiveness of internal marketing campaigns should be assessed, too, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics’ UTM campaign parameters to track internal advertising.
Read more…
There are over two million iOS apps and almost as many Android apps in the growing app economy. However, for every Flappy Bird app that gets lucky and goes viral, there are thousands of apps that take time and hard work to launch and persistence to maintain, grow and avoid the app graveyard. While we typically hear about overnight success stories, this article explores the more typical experience of an appreneur, or app entrepreneur.
Read more…
The idea that designers are bound to be servants of other people’s and companies’ products is extremely pervasive. Sure, you may build your own design agency but, in the end, that agency is simply a collective effort to serve someone else. From my perspective, though, the world is waking up to the idea that designers can be founders of a product and not just create the beautiful wrapping around some engineering core.
Read more…
When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.
We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot order, and localization, we achieved a 33% increase in app page conversion. In this article, I’ll share some ideas about app page design. I’ll also argue that dropping your assumptions and testing is the only way to find content that not only looks and reads great, but also helps your bottom line.
Read more…
Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s gold. For a designer or business owner or marketer, knowing who or what to listen to can be difficult.
Read more…
If you’re a developer, you know how hard funding and traction are to come by. Most software startups try crowdfunding and fail — they’re doing it wrong! To crowdfund your app, and supercharge your business, let’s look at what works, what doesn’t, and get started right!
Read more…
Slowly but surely, the official app stores of iTunes, Google Play and Windows Phone Marketplace have transformed into a digital battlefield. App developers have to fight for recognition or otherwise be drowned in an ocean of competing mobile applications.
Read more…
