In this article, we’ll look at 5 features in Google Analytics that can help web developers and designers in making a better user experience on their website.
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Project goals, processes, and responsibilities should be clear to everyone on your team. In this article, Boyan Kostov shares his story and lessons learned from redesigning a digital interior design shop.
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Heatmaps can show you the exact spots that receive the most engagement on a given page. Here’s why they’re so efficient for your marketing goals and how they can be integrated with your WordPress site.
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Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads. Naturally, the performance and effectiveness of internal marketing campaigns should be assessed, too, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics’ UTM campaign parameters to track internal advertising.
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Google decided to launch a war against interstitials that ruin the user experience. This article explains what exactly is being penalized, what’s allowed, and some workarounds to help you cope with this new penalty.
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As the number of chart types and approaches keeps growing, the things are getting worse, and sometimes even top experts get confused with identifying the goals of one chart type or another.
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Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you.
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When creating a mobile application, a developer imagines a model and the way users will use the application. One problem that developers face is that users do not always use an app the way it was envisaged by the developer.
How do users interact with the app? What do they do in the app? Do they do what the developer wants them to do? Mobile analytics help to answer these questions. Analytics allow the developer to understand what happens with the app in real life and provide an opportunity to adjust and improve the app after seeing how users actually use it. To put it simply, analytics is the study of user behavior.
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In the wonderful world of millions of mobile apps, many users suffer from ADD (app deluge disorder), and no aphorism looms larger for developers than “You only get one chance to make a first impression.” Once a large group of people are downloading your app, you’ve already won half the battle and have accomplished your primary goal. Now, keeping them engaged post-download is your next one. This is where onboarding takes center stage.
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We are increasingly using responsive design, responsive design with server-side components (RESS), adaptive design and combinations thereof to provide great high-performance multiscreen experiences. However, analytics implementations often miss information that is important to understanding how a website is being used on different devices.
For example, a website that varies the navigation layout based on screen size or user preferences might provide different user flows through the website depending on the layout being used. By enhancing Google Analytics, you’ll be able to identify and optimize under-performing layouts and screen sizes to improve performance on any device.
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